Visual Merchandising Communication (VMC) is one of the quickest and most cost effective ways to improve retail profits. Every m2 of store space has a cost; misuse of that space eats into profit.
We provide a range of simple, but highly effective, Best Practice VMC methodologies based on improving sales productivity/m2, final margin, and space utilization. We develop tailored tools to increase customer traffic into and around your store, improving the conversion of visitors to purchasers and increasing transaction values by encouraging multiple sales. We have a very straightforward pragmatic approach.
Ispira's approach in 5 steps:
> Assess current VM & Visual Communication standards to identify top priority improvements
> Create new and improved in-store Visual Merchandising and Visual Communication strategies together with client team
> Test new space allocation, product positioning and store layouts to maximise you sales/m2 productivity levels
> Formalise results into improved VM and VC operational manual with the new standards and methodologies that can be rolled out across the organization
> Train Visual Merchandisers, store managers, store staff to roll out new Best Practice VM and VC guidelines
Do you want to know more about our approach and results? Download our VM White paper
Do you want to know more about Best Practice retailing? Look at Ispira's Integrated retail Model