Our approach to range development brings together retail buyers, merchandisers, store menagers with product developers and designers. This provides a common platform to really understand Best Seller product attributes and seasonal micro trends that drive sales and profits in your business, and to ensure that these attributes are carried forward into future ranges.
The process sets a cross-functional framework within which designers and buyers can be creative, allowing them to build ranges that are innovative and very focused to final customer requirements.
In the case of a combined brand manufacturer and retailer, the total retail offer for stores must be developed first. This ensures that the retail offer is completely coherent leading to higher sell-through rates and overall m2 productivity levels in store, as well as lower remaining stocks
The brand integrity is thereby enhanced at a trade level as well, as multi-brand customers are encouraged to offer the same coherent product collections that generate high performance in mono-brand stores
Ispira's areas of delivery:
> in-season and end of season physical range performance reviews
> in depth product sales and profit contribution analysis
> Best Seller attributes and assortment briefs
> pre-season range development with preview seasons