We have a team of research experts who provide our clients with the information they need to define and monitor their retail trading strategies and to evolve competitive advantage.
We at Ispira undertake a wide range of bespoke and standardised strategic and competitive research projects including:
> detailed market mapping of competitive offer
> consumer research, mystery shopping and behavioural analysis
> photo coverage of leading international brands
> monthly international retail news service in Italian
Our bespoke reports are commissioned by clients to support range development, brand positioning and marketing strategy, identifying in each market segment points of parity and points of differentiation.
Our subscription based reports, which are regularly updated, provide a detailed and thorough coverage of market leaders, competitors and innovators on a wide variety of competitive drivers.
